Your Partner for
Cross-Border Success
Breaking into Chinese and European markets demands more than ambition—it requires cultural fluency, local trust, and flawless execution.
I guide companies through this complexity: adapting strategies to resonate locally, building robust sales networks, crafting trust-building marketing, and securing pivotal partnerships.
With deep expertise in China and Germany, I blend on-ground insights with tested frameworks—transforming market risks and cultural gaps into sustainable commercial success.
From planning to execution, I ensure your expansion thrives.
About Me
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Built a €50M revenues business with over 200 people in Europe
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Serial Entrepreneur, founded 4 companies in Germany, China and Japan
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Experienced in leading international teams from early to growth phase
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Ex-McKinsey, served multinational clients across Europe and Asia in various sectors
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Hongkong born and German raised - dedicated to bridging mindsets & markets
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Fluency in 5 languages German, English, Japanese, Mandarin and Cantonese
My Blog: China's Innovation Code
This blog aims to distill entrepreneurial, strategic, and managerial insights from China's success in innovation & tech.
My Interests
Entrepreneurship & Innovation
Intercultural team building and communication
AI, Robotics & Automation
Food & Agriculturral Innovation
Other Expertise
Fundraising
One of the most daunting and nerve wrecking tasks for an entrepreneur or leader is to fundraise. I have raised over €30M in my career, from Seed to Series B round and from equity, over state subsidies to venture debt. I can help you end to end with the whole process including fundraising strategy, pitch deck, financial modelling, due dilligence and negotiations.
Strategy
I have helped create strategies for multinationals to midsize companies as a McKinsey Consultant, but also executed my own strategies in the 3 companies I have created. Thus, I am well aware of the mismatch of top-down planning vs on the ground execution. Great strategies are not just a plan, it’s a process involving all relevant people and their expertise, setting realistic goals that are validated bottom up and continuous monitoring and steering.
Scaling
Congratulations, you have achieved product-market-fit and are growing like crazy. Everything is happening so fast that problems in your organization will only get to your attention very late because the leadership team is stretched thin with trying to keep pace with the growth in daily operations. I have been there, and in hindsight, I should have given important topics like automation, organizational structure, processes, culture, BI, controlling etc. higher priority and approached them in a more systematic way. I am happy to help you with my lessons learned
Success Stories
Kachun has been an indispensable thought partner in navigating the cross-border complexities of bringing innovation to Europe. His unique expertise bridges global technological capabilities with European regulatory landscapes and commercial realities. Kachun combines strategic vision with hands-on experience in building companies across continents – enabling him to deliver advice that’s not just theoretically sound but immediately actionable for decision-makers tackling EU market barriers. His expertise in international partnership building is invaluable. I strongly recommend partnering with him to future-proof your global expansion.
Christoph Hobo, CFO & Executive Vice President of MARELLI Group
Digitization/Innovation
In our fast-changing world, it’s hard for every business to keep up with the latest technology. That created a vacuum that I have leveraged with 3 of my businesses to disrupt the furniture, fashion and financial media industry. I am eager to learn about the challenges of your industry and apply my learnings to help your organization become an innovation leader in the future
Business Model
Creating a new business model can be overwhelming, there are too many uncertainties and it’s hard to strike a balance between overanalyzing and thoughtless execution. The truth is there has not been a single successful business plan that hasn’t evolved over time. The key to success is to fail, learn, improve fast. I can help you in the initial planning, avoid common mistakes that I paid for dearly in my own past and help you set up a roadmap to quickly validate and evolve your business model while being as lean as possible.
Coaching
Being an entrepreneur means rising to new challenges every day. Sometimes those challenges are overwhelming because you don’t have the experience or you are too deep in the problem and can’t take a fresh perspective. I can support you as a sounding board and thought partner, give you a new perspective and share my own experience or work with you on your leadership skills.
Why do I do what I do?
Mainly because it's fun!
I enjoy learning about new problems, figuring out the solution and helping others to achieve their goals and potential. Working as an entrepreneur and consultant gives me a platform to keep learning and growing.
Get in contact with me
Please let me know if you have common interests or have a problem I can help with.
Your email will only be used to get in contact with you.